Brands That Trust Us...
Brands that trust us experience more than just campaigns, they gain a partner who elevates their vision. We turn ideas into results, creativity into impact, and partnerships into long-lasting growth. Your brand’s success is our mission, and every strategy we craft is designed to inspire, engage, and drive measurable results. Join the many forward-thinking brands who choose FreshDime Marketing to amplify their story and make a real mark in the market.
Brand List
BUCO - Begin with BUCO
BUCO is a leading building materials and hardware supplier, empowering contractors and DIY enthusiasts with quality products and reliable service. Their extensive range helps bring construction and renovation projects to life efficiently.
Digital Ecosystem
COMMUNITY MANAGEMENT
- Respond to questions during the show with assistance from a BUCO representative.
- Re-share influencer content as and when it goes live.
- Respond to comments, escalating to the appropriate member of BUCO staff (Tumi/Lesego).
- Primary platforms, IG, FB, and X.
- A community engagement post will be created to invite interaction.
Pre-Show Engagement
Teasers and Polls: Start engaging the audience before the show airs with teasers, polls, or trivia related to the upcoming episode. This can build anticipation and provide initial touchpoints for interaction.
Live Interaction During the Show
Live Tweets or Posts: Have the community manager respond to any comments
on the show post. This can make the viewing experience more interactive
and engaging.
Use of Hashtags: We will use all appropriate hashtags.
Post Show Interaction
Take questions for the judges, contestants or BUCO staff.
ShortStack
CRM Flow
RECAP – Campaign KPIs
| Campaign | Posts | Timeline | Projected KPIs |
|---|---|---|---|
| Pre-Campaign | 3 | September |
|
| During-Campaign | 5 | September–November |
|
| Post-Campaign | 2 | November |
- Total influencer following: 350,200
- Total influencer engagements (from the past 3 months): 1.4 Million
- Projected KPIs: 60x posts in total
- Engagements: +300k
- Reach: +1 Million
Overall Performance
TOTAL FOLLOWERS
1.4M
TOTAL INTERACTIONS
17.6K
ENGAGEMENT RATE
1.24%
EARNED MEDIA VALUE
R628K
- The data represents the overall performance combined from both influencers (TT Mbha and Happiness)
- Both influencers achieved overall 17,6k interactions with an engagement rate of 1.24%
- This indicates a strong audience base, providing significant organic reach potential.
- The total interactions include likes, comments, shares, and other engagement metrics across both influencers
- Typically, engagement rates between 1–3% are considered decent, while above 3% is excellent.
Interaction Breakdown
LIKES
17.2K
COMMENTS
168
SHARES
31
SAVES
177
- With 17.2k likes, the content resonates with the audience, showcasing strong visual or emotional appeal.
- However, the 168 comments indicate moderate interaction, suggesting an opportunity to gain more engagement through direct questions or conversation prompts.
- The 31 shares are relatively low, highlighting a need for more relatable or inspirational content to encourage sharing.
- On the other hand, 177 saves show that the audience finds the content valuable and worth revisiting.
Our content shows strong audience appeal, with an opportunity to boost engagement and reach by encouraging conversations and creating more shareable, relatable content.